Page 16 - ATTA DIRECTORY 2022-2023 - Supertrips เที่ยวทั่วโลก

MESSAGE FROM MINISTER OF TOURISM

AND SPORTS

Mr. Phiphat Ratchakitprakarn
Minister of Tourism and Sport

As we are all aware, the spread of the Now that the industry is gradually entering
COVID-19 pandemic has been a challenge for the ongoing recovery stage, we still have some
many countries, including Thailand, which the way to go to reach the success we enjoyed pre-
tourism industry accounts for nearly 20 percent pandemic. However, with the united cooperation,
of the GDP in the Thai economy. The pandemic as well as the hard work and efforts of all tourism
is not only a milestone that we have all had stakeholders and partners, including the members
to surpass, but it has also provided us with an of the Association of Thai Travel Agents (ATTA),
opportunity to learn to adapt and reconsider I strongly believe we can prevail and relish the
our strategy in the tourism business to be more new opportunities that await us all.
sustainable and more responsible. ATTA has always made a major contribution
Thus, to initiate this strategy, the Ministry to Thailand’s tourism industry through its
of Tourism and Sports has adopted the BCG members’ promotions to the potential travelling
Economy Model for the tourism industry by public and displayed the unique and world
promoting secondary cities and emerging renowned Thainess. Together with ATTA’s
destinations along with major cities. The BCG members’ unwavering support, this will lead
Economic Model supports sustainable economic the country’s largest foreign exchange earner
growth and economic resilience, and incorporates and job-creating industry into a new and bright
concepts from the bio-economy, circular future.
economy, and green economy. It also builds Therefore, on behalf of the Ministry of
on Thailand’s strengths in biological diversity Tourism and Sports, I would like to express my
and cultural richness, and integrates the use of sincere gratitude and appreciation to all members
technology to enhance the product’s value to of the Association of Thai Travel Agents (ATTA)
achieve sustainable growth. This will not only for the unceasing support to Thailand’s tourism
help distribute revenue to the communities, but industry. I hope that you have continued fruitful
also resolve the overcapacity and deteriorating business success for many years to come.
environment issues found in major destinations
as well as socio-economic recovery in the post
Covid-19 era.

12 ATTA Directory 2022-2023