Page 14 - Toyota Tsusho (Thailand) Co., Ltd. - 2019 Company Profile

12 TOYOTA TSUSHO (THAILAND) CO., LTD.

Message fr m

T p Management

This year and over the next few years, economic and I realize that this is a portrayal of harsh future outlook
business complexion will go through drastic changes and so ahead but we all must face up to the new conditions and
business organizations have to adjust themselves to the new attune ourselves to them and if we successfully do that we will
environment accordingly, in order to survive and grow. survive and grow stronger.
Globalization has made its effects felt far and wide, some of Nowadays, it seems that most markets are pretty much
which are no less than severely disturbing to the global saturated and new profitable opportunities are few and far
economy and business operation. Globalization, the effect of between. Simply put, we are compelled to rigorously explore
instability inherent in the flexible exchange rate system and prospective new market opportunities and take possibly
disruptive technology nowadays can be quickly transmitted increasing risks. More often than not, this means we have to
globally and together have combined to introduce so much come up with new ideas and innovation of new products, new
volatility to the business world and create a great deal of services, new processes and the likes. This day, since
uncertainty, the kind that is hard to dispel because their nature uncertainty and risks abound we need to be careful and take
is neither exactly nor completely predictable, as they can arise initial small steps when initiating a new project, bearing in mind
from numerous unforeseen sources, events, activities or that most successful business undertakings usually start with
processes and different countries. Such circumstances may make a tiny step and seemingly small opportunities and eventually,
it exceedingly hard to cope with the resultant uncertainty if we pursue the right path it could and would become a huge
effectively. Nevertheless, having said that, every organization, success.
including Toyota Tsusho (Thailand) co., Ltd., must be ready and some new ideas and innovation may turn sour but we
prepared for such unavoidable eventuality. should not be afraid of taking calculated risks, particularly in
With so much uncertainty which implies risks that a series of small steps, ones which should have been carefully
naturally accompany it we cannot take chances but rather studied and thoroughly planned out. This means that if something
need to plan ahead. Since the new environment has become goes wrong early on we can rectify the situation without
highly sophisticated and complex, the ideal way to deal with suffering too much damage. We have to never forget the
it is to gain more knowledge about it, and about our own basic business tenner that - no risks, no returns.
situation, weakness and strength, and the changing conditions And so, I urge all our staff and management to try your
surrounding us. Apart from that, each one of us also needs to best to utilize teamwork efforts and your own full potentials.
increase our individual capability to tackle the new conditions If we dare to open the door to new ideas and innovation, then
once we have identified them correctly and accurately. That profitable opportunities will find a way to knock on our door
may be difficult but not altogether impossible if we employ and to do that an entrepreneurial spirit is definitely called for.
cross-functional teamwork and put our mind to it and we
must. Acting Chairman

Dr. Chet Chaovisidha