Page 6 - Toyota Tsusho (Thailand) Co., Ltd. - 2019 Company Profile

4 TOYOTA TSUSHO (THAILAND) CO., LTD.

OUR

HIST RY

Toyota Tsusho (Thailand) Co., Ltd.

was established on January 5, 1957.

Toyoda (Thailand) Co., Ltd. named of company at that
time, the original purpose of the company was importing
consumer goods, industrial machinery and tires from Japan. The
company’s first head office was located on the corner of Patpong
and Silom Roads, at the centre of Bangkok’s newly emerging
international business community. Corporate employees initially
numbered 27 persons, with work divided among four sections,
namely Toyota Forklift, Sanyo, Suzuki and General Merchandise.

In 1969
Corporate sales had reached 80 Million Baht. To
accommodate further expansion, the company began to
establish new firms based on former corporate sections. The
first to be set up independently was Sanyo electrical appliance.
Although this change had an impact on the company, it is
soon regained its strength and was able to reach its target of 480
Million Baht after only 8 more years.
A further demonstration of the President’s long-range vision
was evident in the company’s strategy of building both internal
unity and external alliances. Two of these early partnerships were
with Toyota Motor Thailand and Nippon Denso (Thailand) and
were followed by many other joint ventures.

In 1980

The year in which the company’s present head office on
Asoke-Dindaeng Road was built, corporate staff amounted to
115 persons and total sales reached 680 Million Baht.