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DWAO COMPANY LIMITED
BREAKING DOWN SILOS
PAID MEDIA CRO CONTENT & COMMERCE
Keyword Overlap Missed Retargeting
Missed Insights Inconsistent Messaging
Missed Targeting and Conversion Poor Visibility Poor Conversions and User Low Engagement Inconsistent Messaging and Content
Opportunities due to lack of Experience from disconnected Utilization from lack of coordination
synchronization with other teams customer journey insights across teams
Cross Functional Team with Aligned Business Objectives. Integrated Workflow for Collaboration and Data-Driven Decision Making
Customer Journey Analytics Unified MarTech Stack Customer Data Platform
SEO MARKETING AUTOMATION
Ineffective Targeting Poor Low Conversion Poor Personalization
Spend Allocation Low Poor UX Content Product Gap
Conversion Rates Keyword and Content Gaps limit Missed Opportunity Inefficient Lead Nurturing and Missed Revenue
organic growth and visibility Retargeting due to misaligned
marketing efforts
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