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DWAO COMPANY LIMITED








                 DELIVERING BUSINESS VALUE


















                                                              UP TO                                                                                                                                UP TO                         Cost

                                                                                                                                                                                                                                 Saving
                                                                 +15%                                                                                                                                +20%








                                                   Conversion Rate Uplift                                                                                                                      Cost Efficiency






                    By leveraging actionable insights and executing them across media, CRO,                                                             With our 360° MarTech-driven strategy, businesses can achieve 15-20% cost
                    SEO, and audience segmentation, we drive up to 15% uplift in conversions.                                                           savings on media spends by:

                    Our approach includes:



                    ✓   Advanced Audience Targeting & Segmentation: Using first-party data,                                                             ✓   Precision-Based Bidding & Budget Optimization: AI-powered bid

                          intent signals, and AI-driven optimizations to reach high-value audiences.                                                          strategies, frequency capping, and audience exclusion to reduce wastage.



                    ✓   Personalized & Performance-Centric Ad Experiences: Custom creative                                                              ✓   Cross-Channel Attribution & Analytics: Unified measurement frameworks

                          strategies aligned with user behavior and engagement insights.                                                                      to optimize spending across platforms for maximum ROI.



                    ✓   Omnichannel Marketing Execution: Seamless integration across DV360,                                                             ✓   Supply Path Optimization (SPO) & Inventory Curation: Ensuring premium

                          Google Ads, Meta, and other platforms to enhance attribution and impact.                                                            placements with reduced costs through direct publisher deals and
                                                                                                                                                              programmatic guarantees.






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