Page 26 - YOUR 360° MARTECH PARTNER DELIVERING MODERNING MARKETING EXCELLENCE

DWAO COMPANY LIMITED

is India's leading real estate developer, delivering thoughtfully

designed, premium properties that shape urban lifestyle.

SUCCESS CASE STUDIES

Marketing Automation | Real-Estate

300%+ 22% 50+

INCREASE IN OPEN RATES OF LEADS SUCCESSFULLY RULES IMPLEMENTED FOR

FOR PROMOTIONAL CONVERTED TO LEAD SCORING ALGORITHM.

COMMUNICATION OPPORTUNITIES.

LODHA – Campaign Performance Optimization

• Improved IP and domain reputation from low to high within 2 months, ensuring long-term

deliverability.

• Increased open rates for promotional communications from 4–5% to over 14%.

• Built a lead scoring model on Adobe Analytics using user interactions and behavior data.

• Implemented 50+ rules for the lead scoring algorithm to prioritize high-quality leads.

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