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DWAO COMPANY LIMITED
is the e-commerce platform of the Tata Group’s CLiQ brand,
dedicated to providing an online destination for fashion in India
SUCCESS CASE STUDIES
Conversion Rate Optimization | Retail
2.8X 4.5X 80+
INCREASE IN IMPROVEMENT IN CTR PERSONALIZED
PRODUCT VIEW THROUGH REAL-TIME CONTENT VARIATIONS
TARGETING DEPLOYED
TATA CLiQ Fashion – Enhancing User Experiences & Campaign Performance
• Ran A/B tests to optimize UI on product, POP and cart pages.
• Used behavioral data to personalize banners, carousels, and recommendations.
• Improve campaign tagging to track performance across channels.
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