Page 195 - THAILAND PRIVILEGE ANNUAL REPORT 2025

Annual Report 2025

The year 2025 was a year that Thailand’s tourism This vision has made Thailand Privilege Card more than just
industry faced both opportunities and challenges a Residentcy Program It has become a strategic tool
from several important factors. These included that helps strengthen Thailand’s image as a premium
fluctuations in Thai and global Economies, which destination, while also raising service standards to be
affected purchasing power and the national tourism comparable with those of leading countries around
revenue targets. There was also a slowdown in high- the world.
spending tourists due to economic concerns and
safety issues. In addition, competition from neighboring Thailand Privilege Card Co., Ltd., under the
countries became stronger, as they attracted tourists supervision of the Tourism Authority of Thailand (TAT),
with competitive prices. At the same time, tourist continues to implement its strategy amid various
behavior changed after the COVID-19 period. Travelers challenges throughout 2025. The company also
emphasized on importance on safety, value for money, strengthens confidence among international travelers
and meaningful travel experiences. As a result, Thailand and reinforces Thailand’s reputation as a premium
adjusted its strategy toward “Value over Volume” and travel destination. The company’s performance in 2025
increased the use of technology and data in marketing clearly reflects this success. The number of members
to better meet the expectations of modern travelers. increased to 39,538, representing growth of 5.69 percent.
The focus was on attracting high-quality tourists and Total revenue reached 3,324.07 million baht, while net
improving the travel experience at every stage of the profit rose to 1,863.37 million baht, the highest level
journey. By working with partners to design unique since the company was established. In addition, the
travel experiences, Thailand aimed to create positive company plays an important role in creating economic
impressions, encourage repeat visitors, and strengthen its value for the country of more than 40 billion baht
position in the highly competitive global tourism market. per year. This impact covers several sectors, including
tourism, real estate, healthcare, education, and lifestyle
Thailand Privilege Card plays an important role in services. These results reflect the company’s strong and
expanding the base of high-quality tourists to Thailand. effective management, as well as its ability to contribute
It attracts high-spending foreign visitors to travel and to the stability of Thailand’s economy in a clear and
stay in the country for the long term through Privilege meaningful way.
Entry Visa and premium services. These include fast-track
services at airports, airport assistance, limousine transfers, On behalf of the Board of Directors of Thailand
and Lifestyles privileges from hotels, restaurants, Privilege Card Co., Ltd., I would like to express my sincere
shopping malls, golf courses, spas, and leading wellness gratitude and appreciation to the management team,
institutions. These benefits help stimulate spending employees, partner organizations, and all stakeholders
in the tourism sector while also enhancing the travel for their dedication and commitment in driving the
experience. They reinforce confidence that Thailand organization forward while upholding the principles of
is a destination that offers exceptional services and good corporate governance. Every collaboration is an
is well prepared to support an international lifestyle. important foundation that enables the company to grow
with strength and stability.
Under the vision of Thailand Privilege Card Co., Ltd.
to become “A Global Leader for an Extraordinary I am confident that Thailand Privilege Card Co., Ltd.
Long-stay Residency Program Crafted for Friends of will continue to develop its business to deliver privileged
Thailand” the company has developed its services residency and exclusive benefits to members from
to connect systematically with stakeholders across around the world. At the same time, the company will
Thailand’s tourism industry. This includes the areas continue to fully support the national tourism policies
of wellness, investment, lifestyle, and travel, with and serve as an important force in strengthening
the aim of supporting Thailand’s strategy to become Thailand’s tourism industry for long-term stability and
a global destination for high-quality foreign visitors. sustainability further.

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