Page 197 - THAILAND PRIVILEGE ANNUAL REPORT 2025

Annual Report 2025

In 2025, the Company continued to deliver strong Market Expansion and the Creation of Business
operating performance and achieved its highest profit Opportunities Across All Dimensions
on record, driven by increased revenue recognition The Company continued to proactively expand its
compared to the previous year. This included higher market through strategic initiatives, leveraging artificial
accounting revenue recognition, interest income, and intelligence (AI) to analyze market trends and customer
other income. Despite various risk factors, including behavior, thereby enabling more precise access to
uncertainties related to membership card sales, the target customer segments. In parallel, the Company
tourism sector’s incomplete recovery, and several implemented a range of promotional activities for both
adverse internal and external conditions such as new and existing members, including the Next Member
government tourism stimulus measures (e.g., the free Promotion and Membership Upgrade programs. Based
visa policy and the five-year DTV visa with significantly on in-depth analysis of customer behavior and demand,
lower costs), the imposition of taxes on foreign nationals, the Company introduced a new Bronze membership
and economic slowdowns in major economies including product to serve customers primarily seeking visa-related
China, the United States, and Europe which have led services and to effectively respond to price competition
to reduced international travel among target customer under the current market conditions. In addition, the
groups, as well as geopolitical tensions along the Company expanded its market reach by appointing a
Thai–Cambodian border, all of which have affected globally recognized brand ambassador, Apo Nattawin,
the tourism industry and purchasing decisions of to enhance brand awareness both domestically and
target customers, the Company was able to manage internationally. The campaign received a highly positive
its operations effectively. In this regard, the Company response, generating brand exposure amounting to tens
implemented efficient cost management practices, of millions of impressions.
resulting in reduced expenses across multiple areas.
Consequently, overall revenue and profit reached During the past year, the Company also established
record-high levels, as previously mentioned. sales partnerships both domestically and internationally
to broaden its sales channels and expand its agent
The Company continues to focus on generating network across various regions. Furthermore, the
revenue from the sale of membership cards across Company conducted in-depth customer behavior
four core target segments: tourists, business travelers, analysis to develop targeted marketing strategies. As a
investors, and High Net Worth Individuals (HNWI) / result, the membership base increased, and new business
Wealthy Global Citizens. In addition, the Company places opportunities were created, further strengthening the
emphasis on high-growth segments, including Wealthy Company’s organizational resilience. The Company
Pensioners, Work from Thailand Professionals, High- remains committed to building upon these strategies
Skilled Professionals, and Digital Nomads. The Company to drive sustainable long-term growth.
positions itself as Thailand’s Tourism & Economic Value-
added Partner, with the objective of creating added Enhancing Customer Experience and Strengthening
value for the national economy and the tourism industry. Engagement Across Each Segment
The Company places strong emphasis on
In 2025, the Company’s operational direction and enhancing the member experience across all segments
key objectives are as follows: through the development of products and privileges
aligned with members’ distinct lifestyles. By leveraging
data-driven insights, the Company designs tailored

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