Page 21 - SUSTAINABILITY REPORT 2020
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The main core values of GSB are the Bank's continuous role of promoting savings and
                       creating financial discipline for Thai people. Theoretically, a society with good saving behavior
                   is indeed the foundation of a stable and secure economic system. In this connection, it can be said that
                            the Bank has continuously been undertaking corporate social responsibilities (CSR)
                                                 in its business operation process.



                    However, savings promotion alone may not be       In 2020, due to COVID-19 pandemic situation,
               sufficient. As Thai society encounters problem of inequality,   multitude of people have been adversely affected from
               most of the people are low income earners and lack   the epidemic and preventive control measures. Therefore,
               opportunities to access capital with suitable costs, positions   it is a challenge for the Bank to manage its business
               and incomes. Therefore, GSB has made key strategic   continually, and at the same time, alleviate the hardship
               position adjustment in order to push the bank to be “Social   and negative impact of the people, especially the grassroots
               Bank” in tangible and wider dimension than before. The   people and SMEs who are the Bank’s main customers.
               objectives are to play an important role in solving poverty   In this regard, the Bank has launched assistance
               and reduce financial inequalities of people in the society,   measures in 2 dimensions, including cost reductions
               help low-income earners or grassroots people and small   such as debt service suspension, and liquidity enhancement
               entrepreneurs to access capital with reasonable and fair   by offering loan measures with lenient conditions.
               costs, as well as support the government to look after   In addition, the Bank has organized a major project under
               the society, while conduct common banking commercial   the concept of “Aomsin for Samui” as a prototype model
               business operations, with the aims to make the positive   to provide comprehensive assistance to economic areas
               impact on society. In terms of business operations, the Bank   which rely on tourism as their main sources of incomes.
               has redesigned its financial products to emphasize on aiding   Under the project, the Bank would help participants to
               grassroots people as the main targeted group. As a result,   solve the debts, enhance their liquidity, increase
               these prove that GSB operates business with adherence to   the amount of money circulating in the area of more
               Corporate Social Responsibility as its core operation.  than 1,500 million baht, as well as provide immediate
                                                                 assistances such as consumer goods, scholarships, and
                    In other words, the Bank commits to ESG principles   support occupational equipment. Moreover, the Bank
               when carrying out its mission under the social bank strategy,   also launched projects in accordance with philosophy
               taking into account the environment, social and economic and   of sufficiency economy in order to provide benefit
               business governance throughout the process. The Bank has   the communities sustainably in the long term.
               accepted “Principles for Responsible Banking” under UNEP
               Finance Initiative (UNEP FI) of the United Nations Environment      In the future, despite alleviations in the situations and
               Programme. It is the first state-owned bank to participate in   changes in business environments, GSB would continue
               the program to enhance the Bank's social, environmental, and   to adhere to business philosophy under the “Social Bank”
               good corporate governance practices in line with international   strategy in this new era. I have a strong commitment and
               standards, as well as integrate the new economic model or   confidence that the Bank will be able to raise the quality of
               BCG Model into practical implementation in key operational   life of the grassroots people and create concrete positive
               processes such as credit approval, procurement, etc. The Bank   effect on the society.
               would provide support industries in the BCG Model to concretely
               drive new economic model to realize sustainable development
               of the country according to government policy.

                                                                                         (Vithai Ratanakorn)
                                                                                      GSB President and CEO








 GSB SOCIAL BANK  SUSTAINABILITY REPORT 2020                           รายงานการพัฒนาอย่างยั่งยืน ประจำาปี 2563  21
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