Page 4 - Unified Investment & Holdings Pte Ltd. E-Brochure

Diamond Grains was founded in 2012 by husband and wife,

Chanisara Wongdeeprasith (born in 1992) and Wutthikarn

Wongdeeprasith (born in 1989) who back then were studying at

the undergraduate level and had a dream to start their own food

business together as it has always been their passion and their

favorite activity is to find new places with good food to eat

together.

With a study on behaviors of consumers who embrace the

clean-eating trend, they modified everything from the product

packaging to communications channels by observing what the

consumers needed and developing their idea and innovation

into the new version of Diamond Grains that we see today.

DIAMOND GRAINS NOW

Number 1 in sales in Thailand in adult breakfast cereals category

Number 1 in market share in Thailand in adult breakfast cereals category

Number 1 of total Thailand and each distribution category:

super/hypermarket, convenience store and traditional trade

With 49% market share in adult breakfast cereals market

And 91% market share in traditional trade

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