Page 211 - THAILAND PRIVILEGE ANNUAL REPORT 2025

Annual Report 2025

2. Internal Factors
2.1 Regulatory Requirements and Operational Constraints
The Company has been affected by various government regulations in several aspects, including:
• Tax laws applicable to foreign nationals residing in Thailand for more than 180 days per year, which may
influence members’ decisions regarding long-term residency.
• Stricter screening of membership applicants, particularly foreign nationals from countries associated
with legal or national security risks, such as gray capital groups or applicants from neighboring countries
(Myanmar, Lao PDR and Cambodia).
• Suspension of visa issuance for holders of secondary passports with lower status, such as Vanuatu.
• Additional member privileges that are currently subject to approval by the Cabinet, resulting in
limitations on the Company’s ability to fully implement such benefits at this stage.
2.2 Competitive Market Conditions
The introduction of new types of long-term visas by government agencies, together with government-led
investment promotion programs and special privileges, has increased the range of options available to long-term
residents. This has intensified competitive pressure and created direct competition for the Company.

3. Company’s Adaptation Strategies
In response to these changes, the Company closely monitors economic conditions and government policies
and has established the following adaptation strategies:
3.1 Development of New Products and Privileges
The Company is in the process of designing membership packages that align with evolving demand
trends among premium foreign customer segments, with consideration given to value for money, convenience, and
quality of life in Thailand.
3.2 Retention of Existing Members and Confidence Building
The Company focuses on enhancing comprehensive service quality to achieve the highest level of
member satisfaction and to maintain confidence in the Thailand Privilege brand.
3.3 Expansion of Strategic Partnerships
The Company has expanded collaboration with both public and private sector partners, including
airlines, hotels, premium service providers, and investment-related agencies, to create additional value for members.
3.4 Enhancement of Management Systems and Information Technology
The Company has adopted digital technologies to improve the management of member data and
application processes, thereby increasing efficiency, speed, and security in service delivery.
3.5 Communication of a Positive Image of the Country and the Organization
The Company supports government policies aimed at restoring Thailand’s image in terms of tourism
and safety, while also implementing public relations initiatives to promote accurate understanding and strengthen
confidence among foreign investors.

Conclusion
Although 2025 presented significant challenges arising from both external and internal factors, Thailand
Privilege Card Co., Ltd. remains committed to fulfilling its mission of promoting Thailand’s image and potential as a
preferred destination for long-term residency among foreign nationals. The Company continues to pursue proactive
strategies to strengthen sustainability and enhance its long-term competitiveness.

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