Page 212 - THAILAND PRIVILEGE ANNUAL REPORT 2025

Summary of Performance in Accordance with
the Strategic Plan for 2025

Summary of Business Plan Performance Thailand Privilege Card Co., Ltd. Fiscal Year 2025
(Data as of 30 September 2025)
The Business Plan of Thailand Privilege Card Co., Ltd. (the “Company”) for fiscal year 2025 established three (3)
strategic objectives, comprising a total of eleven (11) strategies and twenty (20) action plans. The primary objective
of the business plan was to generate revenue from the sale of membership cards to four core customer groups,
namely tourists, business travelers, investors, and Wealthy Global Citizens / High Net Worth Individuals (HNWI),
as well as Wealthy Pensioners, Work from Thailand Professionals, High-Skilled Professionals, and Digital Nomads.
The Company focused on enhancing the provision of privileges and services that respond to members’ needs,
emphasizing the concept of “Freedom of Choice,” while positioning itself as Thailand’s Tourism & Economic Value-
added Partner. The Company’s operations were aimed at supporting and creating added value for the national
economy and the tourism industry.
In 2025, the Company continued to be affected by various government economic stimulus measures, including
the implementation of visa exemption (Free Visa) policies for foreign nationals, as well as tourism promotion measures
through the issuance of the Destination Thailand Visa (DTV), which offers a five-year validity period, lower visa fees,
and a faster approval process compared with the Company’s offerings. In addition, economic slowdowns in major
economies, including China, the United States, and European countries, led to reduced international travel among
the Company’s target customer groups.
The decline in tourist arrivals, particularly among the Company’s key target segments as mentioned above,
was further compounded by negative factors affecting Thailand’s tourism sector, including country image issues
related to criminal activities and tensions along the Thai-Cambodian border. As a result, the Company’s operating
performance did not fully meet the established targets. Specifically, revenue from membership card sales amounted
to THB 2,865.12 million, representing 95.51% of the annual revenue target. As of 30 September 2025, the Company
recorded a total of 39,538 members. Details of the Company’s performance in accordance with Strategic Objectives
1-3 (SO1-SO3) are presented below.

Strategic Objective 1 (SO1): Expand the Membership Base and Develop New Privilege Service Businesses
The key performance indicators and targets for Strategic Objective 1 (SO1) are as follows:

Indicator Annual Target (2025) Operating Results (2025)

1. Revenue growth rate from Base year Estimated revenue from
membership card sales (Target membership sales revenue membership card sales of
for 2025: THB 3,000 million) THB 2,865.12 million
(95.51% of the annual target)

2. Percentage of achievement 100% 100%
in implementing new business
development plans

Strategic Objective 1 (SO1) comprises three (3) strategies and four (4) action plans. All action plans were
implemented as scheduled. However, total revenue did not fully meet the established target. As of 30 September
2025, estimated total revenue from membership card sales amounted to THB 2,865.12 million, representing 95.51%
of the annual target of THB 3,000 million, and the Company recorded 3,941 new members.
In 2025, the Company implemented its action plans by participating in roadshows and events, both domestically
and internationally, with the objective of enhancing product promotion to effectively reach target customer groups,
expanding the customer base in designated markets, and recruiting additional authorized agents.

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