Page 214 - THAILAND PRIVILEGE ANNUAL REPORT 2025

Strategic Objective 2 (SO2): Enhance the Quality of Privileges and Deliver Superior Member Experiences
The key performance indicators and targets for Strategic Objective 2 (SO2) are as follows:

Indicator Annual Target (2025) Operating Results (2025)

1. Overall member satisfaction 85% 99.26%

2. Membership retention rate 361 members 554 members
(153.47% of target)

Strategic Objective 2 (SO2) comprises four (4) strategies and eight (8) action plans. All action plans were
implemented as planned, and performance exceeded the established targets. The number of membership renewals
and upgrades totaled 554 members, and overall member satisfaction with the use of privileges and services-including
airport services (EPA), coordination with government agencies (EPL), Member Contact Center (MCC) services, and
lifestyle privileges and special discounts-reached 99.26% in 2025.
In 2025, the Company conducted immediate post-service satisfaction surveys and addressed member complaints
in a timely manner. In addition, the Company organized a range of member engagement activities throughout the
year, including:
1. Distribution of invitations for members to attend a seminar organized by Daimaru Trading Co., Ltd. at
MedPark Hospital, Bangkok;
2. Provision of special discounts for members to participate in the Dragonfly Summit 2025 at Paragon Hall;
3. Distribution of tickets for members to attend The Ultimate Rajadamnern World Series (RWS) Experience
at Rajadamnern Stadium.
Seasonal gifts were also delivered to members during the Songkran Festival and on members’ birthdays.
Furthermore, the Company expanded the number of vendors to better accommodate the growing demand for
services across various benefit categories.

Issues, Constraints, and Corrective Actions The membership renewal rate declined compared with fiscal
year 2024 due to the impact of government visa policies, including Golden Visa, DTV, LTR, Free Visa, and EEC-related
measures, as well as the impact of tax laws applicable to foreign nationals residing in Thailand for more than
180 days per year.

Strategic Objective 3 (SO3): Toward Excellence in Organizational Management to Promote Business and
Economic Growth The key performance indicators and targets for Strategic Objective 3 (SO3) are as follows:

Indicator Annual Target (2025) Operating Results (2025)

1. Percentage of achievement in 100% 100%
workforce competency
development

2. Percentage of achievement 100% 100%
in process improvement in
accordance with the plan (BPI)

Strategic Objective 3 (SO3) comprises four (4) strategies and eight (8) action plans. All action plans were fully
implemented, and performance met the established targets, with 100% achievement in workforce competency
development and 100% achievement in process improvement in accordance with the plan.

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