Page 287 - THAILAND PRIVILEGE ANNUAL REPORT 2025

Annual Report 2025

5. Member Relations Performance Report
The Company developed and implemented
initiatives in line with its strategic objectives, with a focus
on enhancing member experience and strengthening
member engagement. Activities were designed to better
align with members’ needs. Member relations activities
conducted during Fiscal Year 2025 are summarized as
follows.
In Fiscal Year 2025, Thailand Privilege Card Co., Ltd.
continuously carried out member relations activities
to strengthen engagement and satisfaction among
members at all levels. The Company emphasized the
delivery of exclusive and personalized experiences
tailored to members’ preferences through a wide
range of activities and privileges throughout the year,
covering lifestyle, tourism, arts and culture, and health
and wellness, as detailed below:

• The Royal Barge Procession with
Thailand Privilege Card: An exclusive opportunity
for members to witness the Royal Barge Procession
on the auspicious occasion of the sixth-cycle birthday
celebration. Members experienced the richness of
Thai arts and culture while creating memorable
impressions, and the activity also contributed to the
promotion of Thailand’s tourism industry.

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