Page 282 - THAILAND PRIVILEGE ANNUAL REPORT 2025

3.3 Marketing Activities (Events and
Roadshows) In Fiscal Year 2025, the Company
actively conducted direct marketing activities targeting
key customer segments through a wide range of
marketing initiatives. These activities included the
organization of seminars and joint promotional
events with sales agents, participation in roadshow
activities in collaboration with the Tourism Authority
of Thailand (TAT), attendance at international tourism
and immigration-related trade shows, and participation
in promotional events jointly organized with TAT.
In addition, the Company organized Familiarization Trips (Fam Trips) to promote and introduce the Thailand
Privilege Program, while also recruiting sales agents, business partners, and potential membership customers in
target countries. Key international events and exhibitions in which the Company participated included, among
others: World Travel Market 2024 (WTM London), ITB Berlin (Germany), Arabian Travel Market 2025 (ATM Dubai),
Thailand Travel Mart Plus 2025 (TTM+), International Luxury Trade Meet Asia Pacific 2025 (ILTM Singapore),
Japan Roadshow 2025 These activities played a significant role in enhancing brand awareness, expanding international
market presence, and strengthening business networks in strategic target markets.

3.4 Promotional Booth Activities to Support Sales The Company expanded its marketing channels
to support sales by identifying and securing strategic locations for promotional booths to showcase and promote
the Company’s products. The focus was placed on locations frequented by foreign target customers, in order to
enhance direct engagement and increase access to potential members. In Fiscal Year 2025, the Company established
a promotional booth at the Chaeng Watthana Government Complex, Building B, located in front of the Immigration
Bureau, with the objective of expanding outreach and improving access to foreign target groups more effectively.

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