Page 279 - THAILAND PRIVILEGE ANNUAL REPORT 2025

Annual Report 2025

2. Sales Performance Report
In fiscal year 2025, Thailand Privilege Card Co., Ltd. continued to implement its sales strategy focusing
on expanding the membership base among high-potential international customers while strengthening the value
of the “Thailand Privilege” brand, which provides exclusive privileges for foreign nationals seeking to reside, work,
or conduct business in Thailand conveniently and sustainably. The Company further enhanced its promotional
content and modern digital media to reinforce a premium brand image. In addition, the Company participated in
international trade exhibitions both domestically and overseas to expand brand awareness and create new sales
opportunities. The Company also placed strong emphasis on strengthening the capabilities of its authorized sales
agent network through knowledge-sharing training programs, sales incentive activities to stimulate performance,
and appreciation events aimed at fostering long-term relationships with agents. Furthermore, customer behavior
and target market analyses were conducted to enable the Company to develop more effective and precisely
targeted marketing strategies.

As a result of these initiatives, the Company was able to maintain stable sales growth while continuously
increasing its cumulative membership base. These achievements also contributed positively to national revenue
generation, particularly within Thailand’s premium tourism and service sectors.

Sales Performance for Fiscal Year 2025. As of 30 September 2025 (covering the 12-month period from
1 October 2024 to 30 September 2025), the Company set a total membership sales target of 3,606 memberships
across all card categories.

The Company achieved total membership sales of 3,941 memberships, exceeding the target by 335
memberships, or 109.29% of the target.

Sales by membership category were as follows:

BrOnze
Membership
(Number of cards : cards)

2,700 2,543
2,500
2,300 Total 3,941 cases
2,100
1,900
1,700
1,500
1,300 ESE Gold Platinum
1,100 (Elite EUP Membership Membership Diamond
Superiority
900 Extension) (Elite Membership Reserve
Membership
700 Upgrade Ultimate 496
Privilege)
500 456 Upgrade 371
300 4 58 13
100
0

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