Page 281 - THAILAND PRIVILEGE ANNUAL REPORT 2025

Annual Report 2025

3.2 Offline Marketing The Company also
conducted offline marketing activities through extensive
advertising and public relations efforts via Out-of-Home
(OOH) media, both domestically and internationally.
These activities included advertising placements on
billboards along major roads in Bangkok and surrounding
areas near Suvarnabhumi Airport, digital LED screens
within Suvarnabhumi Airport, as well as LED displays
along airport access and exit routes. In addition, the
Company placed advertisements in premium retail
locations, such as Siam Paragon and CentralWorld,
among others.
For international Out-of-Home (OOH) media,
the Company executed advertising campaigns across
multiple countries, including prominent billboard
advertising in Times Square, New York, United States,
as well as advertising along major roads in Singapore
and China, among other strategic locations.

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