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measures  for  electronic  commerce  as  well  as  other  measures
                              conducive to the development of consumer confidence.

                       2.     Each Party shall adopt or maintain laws or regulations to provide
                              protection  for  consumers  using  electronic  commerce  against
                              fraudulent and misleading practices that cause harm or potential
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                              harm to such consumers.

                       3.     The  Parties  recognise  the  importance  of  cooperation  between
                              their  respective  competent  authorities  in  charge  of  consumer
                              protection on activities related to electronic commerce in order to
                              enhance consumer protection.

                       4.     Each Party shall publish information on the consumer protection
                              it provides to users of electronic commerce, including how:

                              (a)    consumers can pursue remedies; and

                              (b)    business can comply with any legal requirements.


                       Article 12.8: Online Personal Information Protection

                       1.     Each  Party  shall  adopt  or  maintain  a  legal  framework  which
                              ensures  the  protection  of  personal  information  of  the  users  of
                              electronic commerce.   7, 8

                       2.     In the development of its legal framework for the protection of
                              personal  information,  each  Party  shall  take  into  account
                              international  standards,  principles,  guidelines,  and  criteria  of
                              relevant international organisations or bodies.






                       6  Cambodia, Lao PDR, and Myanmar shall not be obliged to apply this paragraph for a
                       period of five years after the date of entry into force of this Agreement.

                       7  Cambodia, Lao PDR, and Myanmar shall not be obliged to apply this paragraph for a
                       period of five years after the date of entry into force of this Agreement.

                       8  For greater certainty, a Party may comply with the obligation under this paragraph by
                       adopting  or  maintaining  measures  such  as  comprehensive  privacy  or  personal
                       information  protection  laws  and  regulations,  sector-specific  laws  and  regulations
                       covering the protection of personal information, or laws and regulations that provide for
                       the enforcement of contractual obligations assumed by juridical persons relating to the
                       protection of personal information.





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